OUR VALUES

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OUR VALUES

German Made

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OUR VALUES

German Made

From the South to the West landscapes of Europe, our watches carry a rich cultural heritage. And yet, one could not mistake the singular modernity of our products - the German standards of manufacture, production, and style motivate the Tufina aesthetics. From the precision of our sketches, the meticulous detail of our watches, and the quality of our skeletal mechanisms, we’re building our practice on a long-renowned set of engineering standards from this part of Europe.

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OUR VALUES

Tradition Marries Science, Science Marries Art

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OUR VALUES

Tradition Marries Science, Science Marries Art

How do we make the watches? With attention, planning, and careful execution; hundreds of little parts come together to make each timepiece a scientific marvel, as well as a work of art.

For a new watch, our designers draw each curvature and segment of the inner skeletal structures and the outer crowns, running the final sketches through discussions and deliberations. The watch-makers provide additional detail to make the watch a practical possibility, fitting the plans with their creative inputs. The watch is then assembled by hand, manufactured in-house, and becomes ready in our repository.

Tufina’s rigorous process requires structured time in the thinking, creating, design and testing phases. Each watch undergoes 3-4 rounds of testing. All-in-all, each watch can involve anywhere between 8 months to one-and-a-half years to reach completion.

We are veterans in our work with mechanical watches. Unlike battery watches, our kinetically-powered watches consume absolutely no amount of artificial or battery capacity. As the wearer, you must wind the watch or move your wrist in order to keep it functioning. The hand-making component of Tufina is thus transferred to the watch owner, who should continue to maintain the performance of their watch. The watch becomes a part of you, and you a part of your watch.

The synthetic jewels in the watch are rubies - they are implanted in order to smoothen the movements of the tightly-arranged metal parts in the watch, preventing any grinding together and loss of energy. It tremendously adds to its accuracy.

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OUR VALUES

Modernity And The Urban Gentleman

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Modernity And The Urban Gentleman

The value of a watch today is significantly different from what it used to be. 200 years ago, when we first began our innovations, it was understood; a watch was a gadget. It was a new, sharp technology that could let you structure your hours the way you needed to. Today, Tufina Watches understands its transition into the modern age, and we believe that it carries much more. A watch provides a sense of belonging. It signifies preservation of tradition. It solidifies the legacy and history of the modern, stylish gentleman.

A watch is your companion. It is a symbol of transformation from boyhood to manhood, from girlhood to womanhood. In a business meeting, it establishes the confidence of ambition. On a dinner date, it is the most subtle way of making clear that the wearer prizes elegance in appearance. At a lively event, a watch signals self-love and a regard for the surrounding happiness - a watch is a commitment to the festivities from your head to your toe, and to your wrist.

Above all, a watch is a style statement that says a lot about its wearer through its design. Our skeletal wrist-watches are made with inquisitive minds, for inquisitive minds. The intricacy of the watch attracts a very particular kind of person - one who has an eye for design, an appreciation for complexity, a high standard for practicality.

Checking the time isn’t just about the one second you’re looking at the watch - it is a heavy experience of connection between you and your watch. It floods you with nostalgia, aesthetic charm, and class with every glance.

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Personalized And Family-Progressive

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OUR VALUES

Personalized And Family-Progressive

“Treat your customers as friends for they put food on our table!” Our grandfather taught us this, and we try to live by it. What we do differently as an independent company is an attention we give to our individual watch-owners. Because our watches are made by hand, each timepiece is sure to be unique and rare. Each watch is shaped by hands that have experience, caution, dexterity, and nuance. After hand-assembling, each watch is hand-packaged in a secure box and overlaid with a slidable protective cover. When you open the box, you’ll find an engraved envelope from us. Within it is a greeting card, accompanied by a small note on our history, a personal expression of our gratitude to you, a booklet, warranty card, and where applicable, proof of our diamond certification.

Everything is presented in this way for a personal touch for our customers. With centuries of experience as a family business, we understand that true brand value is found in relationships. Our community is an interactive one; participating in our podcasts, following our presence, and speaking to the Tufina family directly about the way they personally experience their watch. Our strength lies in the continuity of this intimate connection.

So whether you are a suave trend-setter, an ambitious young woman embarking on the newest chapter of her life, a traditionalist man with modern artistic values, or you know someone who is ready to make a transition, look to our collections for the perfect watch that says it all.

Flag of Germany

Made in Germany

Hand-Assembled

2-Years Warranty

Limited Stock

We are the Official Retailer Store for Theorema and Pionier German watches.